We recommend starting with an ad spend budget of at least $2,000-$3,000/month to cover your retainer and return on ad spend. 

For low-ticket sales and lead generation campaigns, you can start with $50-$100/day.

For high-ticket offers, you can start with $100-$200/day for qualified sales calls or applications.

Our clients get between a 3X to 10X return on their ad spend.

Your Return On Ad Spend [ROAS] will vary depending on your average order value per customer and your conversion rate.

• If you have a low-ticket course or membership, you can expect a 2-3X return on Ad Spend.
• If you have a higher ticket offer, you can expect a 10X Return on Ad spend.

That's why we include a funnel audit to look at your sales and landing pages, offers, and current conversion rate to ensure we can maximize your average order value and conversion rate.

We'll position your offers to have the fastest and biggest return on ad spend possible so that your ads are profitable in 30 days.

If you don't have a funnel yet, for lead generation or application ads, we can start running ads simply using Meta Forms.

• Using our Offer Lead Campaign Strategy, you'll receive inquiries and applications for your offer that you can convert once they enter your list.
• You can continue to email your list weekly and convert those leads into high-ticket clients with ease.

When you are onboarded, we'll provide a funnel audit with your first campaign.

We'll review:

• Landing Page
• Tripwire Sales Page
  
• Sales Page
  
• Order Bump
  
• Upsell Page
  
• Downsell Page 

Once your ads are up and running, you can request on-demand funnel audits after 100 leads have gone through your funnel.

When you request a funnel audit, within 48 business hours, we'll send over strategic recommendations to improve your conversion rate and increase your average order value.

While we don't provide website design, we will share design, messaging, and copy suggestions for your sales pages, landing pages, and checkout.

We'll review your offers and suggest order bumps, upsells, and downsells you can add to your checkout process to increase the conversion value per customer.

During onboarding, we review your current offers and funnel so we can find ways to improve your average order value when running ads. 

We have clients who have created workshops, courses, and other offers that can be placed in the funnel as upsells, order bumps, or downsells.

We look at how they aligned within the offer ecosystem to place them at the right time for the client's journey.

Your retainer includes ad copy, ad images, and optional ad video scripts.

How does it work?

If you select the option to also record videos for your ads in your campaign request, we will add video scripts for you to record and we'll do the editing.

These scripts will be sent to you with the ad copy and ad images. You will then record the videos and send them to us via our simple collaboration form.

To avoid any delays, we will launch your ads with the ad images and ad copy we created while we wait for your videos.

We offer optional Ad Strategy calls for our retainer clients.

Whether you are requesting an ad campaign for a new offer, you are planning a launch, or you just need further support, you can book a 30-minute ad strategy call with us.

We ask that you book these AFTER submitting your campaign request form.

*If you do not submit your campaign request form 24 hours before your call, you will need to reschedule it.

This will help us prepare a preliminary strategy to best support you.

Your first campaign request will be through your onboarding form. After that, you can request new campaigns through our campaign request form.

You can request new ad campaigns for any offer at any time.

We will create the ad strategy, ad copy, and ad images within 5 business days (excluding weekends, federal holidays, or team vacations).

We'll manage all the setup and optimization for all your ad campaigns.

Keep in mind that your ad spend budget will determine how many campaigns you can run successfully. 

Our business hours are from Monday to Friday, from 10 am to 5 pm Pacific time, excluding weekends, federal holidays, and team vacations.

We respond to any emails within 48 business hours.

We have a simple support ticket system with a 48-hour turnaround time that allows us to avoid important details falling through the cracks or being buried in email threads. We also include optional 30-minute ad strategy calls to review your campaign goals with more depth.

We do not offer refunds or pauses under any circumstances.

If your payment fails, we expect you to update your billing method immediately.

We will not complete any work without payment, and late payments will result in late work. After 3 failed rebills, you'll be automatically removed from the agency.

Every 3 months, you will be invited to re-sign.

If you decide to re-sign for another 3 months, you will be automatically enrolled

If you decide not to re-sign, you will need to send us a 30-day notice via an off-boarding request.

Our policy is that clients refrain from creating, editing, or launching ads directly in Ads Manager – we simply ask that all campaigns be requested via our agency to avoid issues.

This helps us avoid audience overlap from competing ads, prevent budget waste from unoptimized bids, and stay compliant. 

That's why we've included campaign priority options in our campaign requests form.  You'll be able to choose between our standard 5 business day turnaround time or SOS for 24-48 hour requests.

SOS requests are reserved for time-sensitive, urgent campaigns that need to go live within 24 business hrs (e.g., live promos, flash sales, launches). Your retainer includes 1 SOS request/month. When requesting an SOS campaign, you will need to include the ad copy and graphics for us to use.