For heart-centered brands who want to be captured in an authentic way, Lucia Doynel is a Business Coach and Photographer that helps people feel comfortable front of the camera using a blend of spiritual psychology tools and public narrative guidance.


The Unapologetic Coach Weekly

The weekly email series to support you heal your unresolved visibility issues and show up as your true, unapologetic self online. Each week, you'll receive valuable tools, strategies, and inspiration to help you overcome your challenges  such as feeling self-conscious about your appearance, worrying about how you come across on camera, and feeling like everyone is scrutinizing your flaws. Create an authentic online presence and a thriving coaching business with peace, ease, and fun.

Ready to confidently create on-camera content that converts… and feel good doing it?


I believe that the only thing between you and the business of your dreams is your fear of being seen.  You KNOW you shouldn’t worry about what you look like on camera, but you do. You know pushing yourself is not the way.

You still want to have photos that you feel proud to share and videos of yourself that your clients binge-watch like Netflix. You have everything within you to call in the right people in and build a community that loves you.

Deep down you know that there’s a bigger reason why you are having such a hard time.

It has nothing to do with the camera. How you are relating to yourself as you are in front of it is.


Here's how I can help:


Aligned Presence: 1:1 Coaching Program


Aligned Presence is a 12-months 1:1  private coaching program for coaches and service providers who want to heal their unresolved visibility issues so you can easily become your true unapologetic self online.

Through coaching you'll peacefully be able to have more ease and fun to authentically market your business and increase your visibility!

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Ready To Be Seen Mastermind

The 6-month group program to help you confidently create on-camera content that converts… and feel good doing it!

Master the authentic marketing skills and the on-camera confidence tools to start showing up regularly, grow your business, increase your visibility and impact, while building a community that loves you.

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Done For You Photography & Videography


Creating a safe space for vulnerability and authentic expression is rooted in honesty and caring. I believe that words are a powerful tool for intention.

Accepting our humanness is key to self empowerment and letting ourselves be seen.

Whether it’s on a photoshoot or video-shoot, we'll work closely with how you relate to yourself as you are in front of the camera.

I use multiple spiritual psychology tools and techniques to support you in letting go of any challenge that you may feel in the moment, from shyness, to judgments about your appearance — and let that shine through the camera ✨

Inquire here

"Imagine seeing your true self for the first time reflected in a headshot shoot"...

I’ve transformed so much internally this year and honestly, it’s felt like a rebirth. When I experience a glimpse of that new powerful self emerging, it’s become impossible to be satisfied with small way of showing up in the world I’d become used to. I wanted my images to reflect my evolution.
Shooting my Authentic Brand Photoshoot with Lucia was the greatest gift to give my new self.

The experience was so holistic and powerful, Lucia is an absolute dream. I highly recommend for anyone who wants to feel authentically represented in their photos. I felt so seen and I’m so proud to put these photos out into the world. I’m looking at myself with such kind eyes, truly loving myself for the first time and I can see it. 💕

Afomia, client
Hi there, I'm Lucia Doynel —

I help people feel comfortable in front of the camera using spiritual psychology tools...

There’s a bunch of advice out there about taking the best selfies and the highest performing reels or tiktoks… But none of that helps if you feel horrible every time you take out your camera.

I believe in the power of Spiritual Psychology. I noticed this through receiving my masters degree at the University of Santa Monica and through 8 years of experience coaching clients using these tools, to feel confident in front of the camera.

And now I want to help you overcome what holds you back from truly being seen.

Learn More

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Free Training

3 Keys To Confidently Create Photos and Videos For Your Business

Learn the 3 things you need to master to always look good on camera and never dread having your picture taken or seeing yourself on video again.

Plus, you'll learn about the Ready To Be Seen Mastermind, which doors are opening soon ✨

Watch now