For coaches and agency owners who want to scale their online business, Lucia Doynel is a Business Coach, Photographer, and Facebook Ads Strategist who helps people scale their visibility, leads and sales while feeling safe to be seen.


The Unapologetic Coach Weekly

The weekly email series to support you to show up as your true, unapologetic self online. Each week, you'll receive valuable marketing and mindset strategies you need to grow your online business while feeling safe to be seen. You'll create an authentic online presence while filling your client roster on your terms.

Ready to be seen?


You have everything within you to call in the right clients and build a community that loves you.

Here's how I can help:




A monthly service to help you delegate your lead generation to a Facebook and Instagram Ads Strategist that adds 1-3 high-ticket clients to your coaching or DFY agency roster, or 500 qualified leads to your list every month with just $30/day on ad spend.

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Courses, Workshops, and Coaching Programs To Accelerate Your Path To Be Seen

These courses will help you confidently create on-camera content that converts… and feels good doing it!

Master the authentic marketing skills and the on-camera confidence tools you need to start showing up peacefully on social media, call in your perfect-fit clients, and increase your visibility and impact while building a community that loves you.

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Done For You Photography & Videography


Creating a safe space for vulnerability and authentic expression is rooted in honesty and caring. I believe that words are a powerful tool for intention.

Accepting our humanness is key to self empowerment and letting ourselves be seen.

Whether it’s on a photoshoot or video-shoot, we'll work closely with how you relate to yourself as you are in front of the camera.

I use multiple spiritual psychology tools and techniques to support you in letting go of any challenge that you may feel in the moment, from shyness, to judgments about your appearance — and let that shine through the camera ✨

Inquire here

"Imagine seeing your true self for the first time reflected in a headshot shoot"...

I’ve transformed so much internally this year and honestly, it’s felt like a rebirth. When I experience a glimpse of that new powerful self emerging, it’s become impossible to be satisfied with small way of showing up in the world I’d become used to. I wanted my images to reflect my evolution.
Shooting my Authentic Brand Photoshoot with Lucia was the greatest gift to give my new self.

The experience was so holistic and powerful, Lucia is an absolute dream. I highly recommend for anyone who wants to feel authentically represented in their photos. I felt so seen and I’m so proud to put these photos out into the world. I’m looking at myself with such kind eyes, truly loving myself for the first time and I can see it. đź’•

Afomia, client
Hi there, I'm Lucia Doynel —

I help business owners overcome their fear of being seen by healing their unresolved visibility issues so they can become their true unapologetic self online...

There’s a bunch of advice out there about taking the best selfies and the highest performing reels or tiktoks… But none of that helps if you feel horrible every time you take out your camera.

I believe in the power of Spiritual Psychology. I noticed this through receiving my masters degree at the University of Santa Monica and through 8 years of experience coaching clients using these tools, to feel confident in front of the camera.

And now I want to help you overcome what holds you back from truly being seen.

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Recently on the Ready To Be Seen Blog & Podcast


(Featured) Styling Your Online Presence: How Backlinks Build Trust ...

Why Email Is The Million Dollar Strategy with Kirsten Roldan

How To Easily Market Your Coaching VIP day Jordan Gill

Free Training

3 Keys To Confidently Create Photos and Videos For Your Business

Learn the 3 things you need to master to always look good on camera and never dread having your picture taken or seeing yourself on video again.

Plus, you'll learn about the Ready To Be Seen Mastermind, which doors are opening soon ✨

Watch now